Analysis of Shiny Media

Shiny Media is web based publishing company that started in 2003. They publish online blogs aimed at niche markets. These blogs tend to be aimed at women and are slanted towards stereotypically feminine products (women's clothing, bridal wear, 'pink' gadgets, etc.), though also feature technology, and online rants.

Shiny Media publish blogs to earn money through selling advertising space, though they can also be hired to design corporate blogs. By blogging, they also get the opportunity to showcase their writing talents to media agencies. For example, one of the review bloggers work was seen by the BBC and she was offered a TV slot.

Shiny Media will try to identify niche markets and publish blogs aimed at them. These can either be the result of a group discussion, or can be an individual's idea. For example, their Catwalk Queen website was Gemma Cartwright's idea. Gemma Cartwright, Simon Munk, Ashley Norris, Katie Lee, Star C. Foster, Katherine Hannaford, and Chris Price are Shiny Media's journalists.

Shiny Media's journalists can be contacted through email to the Shiny Media's site, or through comments posted on their blogs. Most of the blogs have 2-4 contributors, and the most successful blogs seem to be their gossip blog, Heckler Spray, Tech Digest, and Shiny Shiny, which received 'complimentary' press from high profile media sources.