Friday, March 30, 2007

The Power of Bloggers

It's hard to see just how strong blogging can be. There's a vast blogging community. It's infiltrated the mainstream media. But what is its actual power?

A good case study to look at is that of Trent Lott, the US Senator, brought down by blogging.



Trent Lott, at the 100th birthday of Senator Strom Thurmonds, made a racist comment, and although there was a great deal of mainstream media coverage it blew over within 48 hours.

However, a number of bloggers condemned the remarks made and stuck with it. One blogger, Josh Marshall, even found an interview Lott had given to Southern Partisan, a magazine widely accused of having racist views.

Eventually, and as a direct result of the bloggers, the mainstream media picked the story up again, and it led to Senator Lott's resignation.



Behold, the power of blogging.

1 comment:

Jim said...

OK - you got the basics of the Trent Lott case down here but overall the post is a bit minimal. You could have gone into more detail into how blogs have infiltrated the mainstream media and what effect they're having. Is it good or bad? Have they been hijacked by activists with particular political interests?

Jim